WaxWorks
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Tuesday, March 02, 2004
The Cavalry
Help is on the way. While Bush tries to help his sagging poll numbers by beginning his $150 million ad barrage, the Democratic line of defense is stepping in to help the eventual Democratic nominee. Moveon.org, which along with ACT is creating a critical independent attack on Bush, is putting on $1.9 million of its own ads.
The MoveOn.org Voter Fund has been airing commercials assailing Bush for months in several swing states, but its $1.9 million effort will be its most far-reaching. The ads will ensure that there is a Democratic presence on the TV airwaves in key states as Bush begins to make his case for re-election.
John Kerry, the Democratic front-runner, is considering a modest response designed to put the White House on the defensive, advisers say, but the Democratic National Committee is waiting until there is a nominee before it starts running ads. That leaves outside groups like MoveOn, acting independently of the campaign, as the primary Democratic voice.
In most states, MoveOn will run a new ad that takes Bush to task for his economic policies, including overtime pay and outsourcing jobs. In others, the group will run a previously released spot that shows images of children toiling on a grocery line and in a tire factory coupled with the text, "Guess who's going to pay off President Bush's $1 trillion deficit?"
"We're really stepping up our efforts to make sure our members' voices are heard," Wes Boyd, the group's founder, said Tuesday. "We are trying to get these messages out about these fundamental issues.
Ads will run over five days in 67 media markets in Arizona, Arkansas, Florida, Iowa, Maine, Michigan, Minnesota, Missouri, New Mexico, New Hampshire, Nevada, Ohio, Oregon, Pennsylvania, Washington, West Virginia and Wisconsin.
Also, the FEC is not going to start its rulemaking process on regulating these groups until May. By that time the regulations will be too late, since these groups will have already aired their ads and provided a much needed assistance until the Democratic nominee gets his general election $$$.
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